Book a Free Consultation
The holy grail of lead generation is the first-time appointment (or FTA). Apex Visibility discovered that offering a direct link to our client’s calendar from their website is resulting in more first-time appointments. Simply place a “Book a Free Consultation” button in key locations on each page of your website with some language explaining the benefits of the meeting, and make sure to link this button to your calendar of choice i.e., Outlook or Calendly.
Lead Magnets & Forms
Lead magnets such as ebooks, whitepapers, or a free network security assessment can help attract more qualified leads by enticing them with valuable and insightful information. Moreover, MSPs can also use general forms on their website’s homepage as well as other key web pages throughout the site as another way of capturing leads and qualifying potential customers based on their inputted information.
MSP Tech Tips Emails/ Drip Campaigns
Drip campaigns are an effective way to nurture MSP prospects and leads, and to keep your MSP at the top of their mind for when they are ready to engage. A drip campaign involves sending a series of emails over a period that focuses on providing value in the form of helpful tips, resources, and useful information.
The key to any successful MSP drip campaign is selecting the right topics and developing content that speaks to your potential customers. For example, an MSP could create a tech tips email series that provides readers with simple, actionable advice on how to create secure passwords or use apps like LastPass.
For more information on Setting Up A Drip Marketing Campaign for your MSP read my blog post.