SEARCH ENGINE VISIBILITY
Search Engine Optimization is the process of making a website more visible and attractive to search engines, which will result in increased traffic levels and new business revenue.
WHAT IS SEARCH ENGINE VISIBILITY?
Search engine visibility refers to how well or poorly a website ranks for keywords in major search engines for relevant keywords. Search engine visibility can be achieved by optimizing the website’s information architecture, content, and code, as well as building quality backlinks to the website.
Search engine optimization (SEO) is the practice of improving the rankings of a website in major search engines. The main objective of SEO is to improve the search engine visibility of a website to attract more visitors from organic search results. Apex Visibility offers a range of services to help website owners benefit from the power of ranking higher in organic search results.
WHY IS SEO IMPORTANT FOR MARKETING YOUR BUSINESS?
Increasing search engine visibility is a key aspect of driving revenue to your business. Considering that Google has an average of 8.5 billion search requests each day, it is critical that your business be visible to them. Organic search traffic can drive major sales for both service company websites and eCommerce websites. Search engine visibility can provide a primary source of traffic and complement other marketing channels. Increased rankings on Google search will help increase revenue.
SEO STRATEGY
Aligning search traffic with your top revenue drivers
At the end of the day we need to deliver results. A bevy of top ranking keywords doesn’t mean your website is converting visitors to sales. It’s critical that you rank for “money phrases.” Apex Visibility will perform keyword research and identify keyword opportunities that align with your business goals. Our search engine optimization strategies include, keyword research, an annual marketing plan, editorial calendar, technical SEO, information architecture, content authoring and optimization, and link-building that all revolve around your top revenue drivers. This is how we achieve meaningful Google search results for our clients.
- DISCOVERY
IDENTIFY PRIMARY REVENUE DRIVERS
KEYWORD RESEARCH
- KEYWORD OPPORTUNITY IDENTIFICATION
- COMPETITIVE ANALYSIS
- TECHNICAL SEO
CONTENT MARKETING STRATEGY
- EDITORIAL CALENDAR
ON-SITE CONTENT DEVELOPMENT
OFF-SITE CONTENT DEVELOPMENT
ON-SITE OPTIMIZATION
LINK-BUILDING
COMPETITIVE ANALYSIS
Apex Visibility will typically create an in-depth competitive analysis of the top websites in your market niche to discover what is driving their success. We take a close look at the quality, depth, and focus of the content they use, as well as which keywords are producing results and what search engine optimization techniques are driving them to the top of the organic search results. This gives us a clear picture of what we need to do to compete, and how to use this data to your advantage.
TECHNICAL SEO
A Technical SEO analysis can often reveal issues with your website that are impeding search engine visibility. It is considered SEO best practice to run site audits to discover technical issues with a website. Apex Visibility will run a site audit and remediate any issues that are revealed. Additionally, Apex Visibility will run backlink audits and remediate any toxic backlinks. This process removes issues that may prevent Google from completing a thorough site index, cleans up toxic backlinks, and reveals weaknesses in your current on-site optimization. Apex Visibility will set up a Google Search Console account on your behalf. This tool allows us to examine the heath of your backlinks, set up your Google sitemap, and view information on user experience.
- Website Audit & Remediation
Backlink Audit & Disavowal Services
- Information Architecture
- Code Optimization
- Meta Tag Optimization
- Web Core Vitals
- User Experience
- Load Speed Optimization
- Google Search Console
Google Analytics
- Google Sitemap
- Structured Data
LINK-BUILDING
Link-building is the process of acquiring links from other websites to your own. The quality, quantity, and relevance of these links will help determine how well your site ranks in search engines. Think of links as the gas that goes in the race car. Higher octane gas produces better automotive performance; similarly, high-quality, relevant links produce better rankings. To follow this analogy, your website is the race car. Highly optimized, quality content is the equivalent of a finely tuned engine. Your SEO consultant is the pit crew. All these elements must be in sync to win races.
Domain Authority (DA)
DA is a number that represents how strong a domain is in comparison to other sites on the web. Backlinks from websites with a high DA are critical for building your own site’s DA and search visibility.
Trust Factor
Links from websites with a high trust factor are important for building your DA and search visibility. Links from your regional Chamber of Commerce, the Better Business Bureau, and trade associations send signals to search engines that your website is trustworthy and not a spammy or scam site.
Relevant Links
It is important to obtain links from sites that are relevant to your business. For example a Managed IT Services Provider should obtain links from their partners; Datto, Microsoft, Kaseya, etc., and contribute to relevant industry blogs.
Simply put, building quality links to your website is an investment in your business that will drive revenue for years to come. For best results, link-building should happen at a steady pace over time. A mature backlink portfolio can take several years to build (which is why SEO takes time). Let the SEO experts at Apex Visibility handle link-building for you.
WHY CHOOSE APEX VISIBILITY
Here are the most compelling reasons you should engage Apex Visibility as your SEO Consultant: we care, we have the experience, and we are passionate about what we do. And our track record of producing results speaks for itself. Let us show you!
How are we unique?
- Apex Visibility has over 22 years of SEO experience. We are masters of our craft.
- We create long-term SEO strategies that focus on your top revenue drivers.
- We provide effective content marketing services, with an emphasis on perfectly optimized long-form content, along with link-building services that align with the overall marketing strategy.
REQUEST A CALL BACK
Do you need help with search engine visibility? We look forward to learning more about your business. Fill out this form and we will get in touch.
