CASE STUDY
INDUSTRY: Managed IT Services
MARKETS: Austin / Houston / San Antonio
Preactive IT Solutions is a leading Managed IT Services Provider serving the competitive markets of Austin, Houston, and San Antonio Texas. Focusing on IT Support and Cybersecurity, Preactive IT Solutions is no stranger to marketing its business and, in fact, won the prestigious “Better Your Best” award from Technology Marketing Toolkit.
THE CHALLENGE
Preactive IT Solutions’ website was underperforming, failing to generate the desired results or effectively engage their audience. Their online presence was lackluster, with weak search engine visibility that left them overshadowed by competitors. The content on their site was thin and generic, failing to connect with their target audience in a meaningful way or convey the value of their services. Preactive IT faced a significant challenge: they needed to restore their brand’s strength, revitalize their content, and effectively market their MSP services across three key regions—Austin, Houston, and San Antonio. Compounding these issues was their low domain authority, which made it difficult for them to compete in the highly competitive and saturated MSP industry. Preactive IT recognized that to stand out and succeed, they needed a comprehensive solution that would address all these challenges head-on.
Search Statistics
THE SOLUTION
Apex Visibility developed a robust and comprehensive strategy tailored to address each of the challenges faced by Preactive IT Solutions. Recognizing the complexity of the issues at hand, we devised a multi-faceted approach that would not only resolve their immediate problems but also position them for long-term success. The solution we implemented included the following key elements:
Information Architecture and Content Marketing Plan: We developed a multi-location strategy that would enhance their brand, deliver compelling content to convert site visitors into customers, and ensure strong Google rankings in each market.
Architecture for Semantic Search: We designed an architecture that anticipated and supported Google’s shift to Semantic Search, ensuring cost efficiencies in content development and building domain authority.
Deep, Highly Optimized Content: We created robust, industry-leading content that could compete with the strongest pages in the MSP industry.
Technical SEO with Advanced Structured Data: We implemented technical SEO strategies, including advanced structured data, to precisely communicate Preactive IT’s multi-location structure to search engines.
Local SEO Techniques: We employed targeted local SEO techniques to improve visibility in each market.
High Authority Backlinks: To bolster their domain authority, a steady stream of high authority backlinks (DA 60 – 80) from relevant sources was secured.
THE BENEFIT
Today, Preactive IT Solutions dominates Google search results in the Houston and Austin markets for highly relevant phrases. They have a website they can be proud of—one that stands out in the competitive MSP industry. Each new page reflects their brand and core values, while its SEO statistics have improved dramatically. Preactive IT consistently appears in the MAP Pack for high-value search phrases, driving increased visibility and customer acquisition.
Ranking in the Austin, TX Market
Notice the #1 ranking for “IT Consulting” and the #2 ranking for “IT Services”.
Ranking in Google’s Map-Pack Is Critical
The Map Pack is a section that appears at the top of Google’s search engine results page for local searches. This section features three businesses that are most relevant to the user’s query and produce high click-through rates. Preactive IT Solutions has numerous phrases appearing in the Map Pack in both the Austin and Houston markets.
Local SEO Results for Houston
The chart below shows Google Map Pack rankings for the Houston market.
TESTIMONIAL
“Bottomline, Apex Visibility has delivered. They mean business, literally. They attack SEO with passion and determination and have helped our MSP add over $51K in Monthly Recurring Revenue (MRR). The Apex Team is committed to our success.
This is not an overnight success. It has taken time to get the results, but I trust James and his process. It’s all about constant improvement.”
Charles Swihart, CEO
Preactive IT Solutions
CONCLUSION
OUR MISSION
To create effective, affordable SEO strategies tailored to the client’s unique needs.
OUR CORE VALUES
AFFORDABLE — We deliver digital marketing services at a reasonable price and seek to deliver as much value to the client as possible.
EFFECTIVE — We focus client marketing campaigns on their top revenue-driving products and services to maximize ROI.
TRANSPARENT — Clients deserve complete transparency. From strategy through delivery, our clients are part of the process.
QUALITY CUSTOMER SERVICE – We are obsessed with delivering quality, responsive, and knowledgeable customer services.
FREQUENTLY ASKED QUESTIONS
Our SEO services start at $2,850 per month, depending on the specific needs and goals of your MSP. We offer customized plans that include essential components such as Citation Building, Google Business Profile Optimization, Advanced Structured Data Implementation, and GA Conversion Tracking to ensure your website achieves the best possible results.
SEO is a long-term strategy, and results typically start to appear within 3 to 6 months. The exact timeframe can vary depending on factors such as your website’s current state, the competitiveness of your industry, and the specific strategies we implement. Our goal is to build sustainable rankings that drive ongoing traffic and conversions for your MSP.
Apex Visibility specializes in SEO for MSPs. We understand the unique challenges and opportunities in the Managed IT Services industry and have a proven track record of helping MSPs achieve top rankings, increase website traffic, and generate more leads. Our deep knowledge of the industry allows us to create tailored strategies that resonate with your target audience and drive measurable results.
Yes, we have extensive experience working with clients who are part of the Robin Robins marketing community and those using Vertical Axion web services. We understand the specific requirements and best practices for optimizing these platforms and can seamlessly integrate our SEO strategies to enhance your website’s performance.
Our SEO services for MSPs include a comprehensive range of solutions, such as keyword research, on-page optimization, content creation, technical SEO, local SEO, link building, and ongoing performance monitoring. We also focus on advanced strategies like structured data implementation and local SEO to ensure your MSP ranks well across multiple locations.
Absolutely! We specialize in creating and implementing SEO strategies for multi-location MSPs. Our approach includes developing a cohesive information architecture, optimizing local listings, creating location-specific content, and utilizing structured data to communicate your organizational structure to search engines. This ensures that your MSP ranks well in each of your target markets.
We use a combination of local SEO techniques to enhance your visibility in local search results. This includes optimizing your Google Business Profile, building local citations, creating location-specific content, and implementing structured data that highlights your multi-location structure. Our goal is to ensure your MSP is prominently featured in the MAP Pack and other local search results.
Yes, we offer expert content creation as part of our SEO services. We develop in-depth, optimized content that not only improves your search engine rankings but also engages your audience and drives conversions. Our content is tailored to the specific needs of MSPs, addressing the pain points and interests of your target customers.
Apex Visibility’s focus on MSPs sets us apart from other SEO agencies. We combine industry-specific expertise with advanced SEO techniques to deliver customized solutions that address the unique challenges of the MSP market. Our deep understanding of the industry, coupled with our commitment to staying ahead of SEO trends, allows us to consistently deliver results that drive growth for our clients.
We provide detailed, transparent reporting that tracks the key performance indicators (KPIs) relevant to your SEO campaign. This includes metrics like organic traffic, keyword rankings, domain authority, and conversion rates. Our reports are easy to understand and include insights into how the campaign is progressing and what steps we’re taking to optimize performance further.
TESTIMONIALS
There is no doubt that James is a master craftsmen when it comes to SEO strategy. His team at Apex Visibility has consistently produced ROI on SEO projects for several of our companies over the years.
Apex Visibility moved quickly and produced results fast. This team is determined to deliver results!
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