Google Business Profile
Google My Business (now called Google Business Profile) is one of the most powerful free publicity tools available, allowing you to strategically place information about your firm on the world’s most popular search engine. It’s a must-do for most businesses if they want to get attention, appear in search results, build their brand, and receive reviews.
A Google Business Profile can help your business get found by potential customers who are searching for local businesses on Google. The profile helps to improve your visibility in the search engine results pages (SERPs), and can help to increase your website’s overall organic traffic.
Google Business Profile allows you to create and verify your local business on Google, so your business information can be shown in Google Maps. A Google Business Profile will add business information on Google.com, Google Maps, and Google Earth when someone searches for your business name or category.
Why is a Google Business Profile Important?
A Google Business Profile is important as it allows you to control how your business appears on Google. The name of this service recently changed from Google My Business to Google Business Profile. When someone searches for your business on Google, they may see information about your business that you’ve chosen to include in your profile. This information can include:
- Business name
- Business address
- Business phone number
- Business website
- Business category
- Products or services with photos and descriptions
- Business hours
- Business location preferences
A well fleshed-out Google Business Places profile is the most important component for local search optimization.