SEO Consulting
Local Search Engine Optimization Services2022-09-22T20:25:08-04:00

LOCAL SEARCH ENGINE OPTIMIZATION

Local SEO is becoming increasingly important as more and more people conduct searches for businesses and products in their area. Local search produces traffic with a higher conversion rate because people are already looking for local businesses.

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Local SEO

When it comes to finding local businesses and services, most people turn to their favorite search engine. And if you’re not doing everything possible to optimize your site for local search, you’re missing out on potential customers. Thankfully, our Local SEO services can help to optimize your site for local search, so you can get more traffic from your local area. Apex Visibility has over a decade of experience in providing affordable local SEO services.

Local Search Statistics

The success of your local firm today depends significantly on the effectiveness of its local SEO plan. Knowing what’s going on and what the statistics say about local search may help you make better-informed decisions about your local search optimization plan.

The stats in the right column are only going to continue to grow as mobile devices become increasingly popular. So, if you’re not doing everything possible to make your site visible in local search results, you’re losing out on a lot of potential business. That’s where a local search engine optimization service company like Apex Visibility can help.

2022 Local Search Statistics

46% of Google searches are for local information.
Over 50% of ‘near me’ searches result in a store visit.
86% of Google Maps searches are for local businesses.
93% of local intent searches show up in The Local 3-pack
80% of shoppers used a mobile phone inside of a physical store.

Local SEO Packages

A typical local SEO package will include keyword research, an SEO strategy for your target audience, on-page SEO, a local SEO audit, local citations, link-building, and more. Local SEO is becoming increasingly important as more and more people conduct searches for businesses and products in their area.

On-site Local SEO

  • Competitive analysis
  • Keyword research
  • On-page SEO
  • Local link-building
  • Local SEO audit

Profile Setup & Optimization

  • Google Business Profile
  • Google Search Console
  • Google Sitemap
  • Bing Places for Business
  • Apple Maps

Citation Building

  • Submission to 25+ tier 1 listings
  • Profile buildout
  • Audit of existing listings
  • De-duplication of listings
  • Correction of NAP errors

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Optimizing For Local Search

Local SEO is a specialized form of search engine optimization that focuses on optimizing your site for local search. There is overlap between a national SEO campaign and a local SEO campaign. For example, quality backlinks from local websites such as the a chamber of commerce will boost your Domain Authority and help your site do better in national and local search results.

Local search produces traffic with a higher conversion rate because people are already looking for local businesses. When they find your site, they’re more likely to become customers, since they’re already interested in what you have to offer. By targeting local customers, you can drive more traffic to your business and see a significant increase in sales.

The Benefits of Local Search Engines Optimization

  • Local search engine marketing generates the best ROI.

  • Local searches are more likely to convert into customers than general searches.

  • Local businesses with local SEO have a higher chance of ranking well in local search results.

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Businesses That Benefit from Local SEO

  • Local restaurants

  • Retailers and stores

  • Real estate companies

  • Auto repair services

  • Service businesses
  • Lawyers
  • Accountants

  • Managed IT services

  • Contractors, electricians, plumbers

  • Bars and nightclubs

local seo strategy

Strategies for Local SEO

There are a number of ways to optimize your site for local search, and it’s important to tailor your approach to the specific needs of your business. Here are a few tips to getting started with your local search optimization:

  • Use local keywords in your on-page SEO
  • Claim and optimize your Local Business Listing
  • Get reviews from local customers
  • Build backlinks from regional websites
  • Add your business to Google Business Profile (AKA Google My Business)

Ranking in Google’s Local 3-Pack Is Critical

The Local 3-Pack is a section that appears at the top of Google’s search engine results page for local search. This section features three businesses that are most relevant to the user’s query. To rank in this section, it’s important to optimize your site for local search. Our Local SEO services can help you get your site into the local 3-pack.

local seo chart
Google Business Places

Google Business Profile

Google My Business (now called Google Business Profile) is one of the most powerful free publicity tools available, allowing you to strategically place information about your firm on the world’s most popular search engine. It’s a must-do for most businesses if they want to get attention, appear in search results, build their brand, and receive reviews.

A Google Business Profile can help your business get found by potential customers who are searching for local businesses on Google. The profile helps to improve your visibility in the search engine results pages (SERPs), and can help to increase your website’s overall organic traffic.

Google Business Profile allows you to create and verify your local business on Google, so your business information can be shown in Google Maps. A Google Business Profile will add business information on Google.com, Google Maps, and Google Earth when someone searches for your business name or category.

Why is a Google Business Profile Important?

A Google Business Profile is important as it allows you to control how your business appears on Google. The name of this service recently changed from Google My Business to Google Business Profile. When someone searches for your business on Google, they may see information about your business that you’ve chosen to include in your profile. This information can include:

  • Business name
  • Business address
  • Business phone number
  • Business website
  • Business category
  • Products or services with photos and descriptions
  • Business hours
  • Business location preferences

A well fleshed-out Google Business Places profile is the most important component for local search optimization.

Bing Places for Business

Bing Places for Business is a free service offered by Microsoft that allows businesses to create a business profile on Bing. Setting up a Bing Places for Business profile will help your local rankings and visibility in the search engine results pages (SERPs). With Bing Places for Business, you can create and verify your local business on Bing, so your business information can be shown in Bing Maps. With a Bing Places for Business profile, you can also add business information that can appear on Bing.com when someone searches for your business name or category.

apple maps

Inclusion in Apple Maps

Apple Maps is another important part of local SEO. It allows a local business to be found by potential customers who are using the Apple Maps app on their iPhone, iPad, or Mac. It can also help to improve your visibility in the search engine results pages. Choosing the right local SEO marketing company can make a big difference to the success of your company. Local businesses should consider adding a local SEO campaign as part of their larger SEO strategy.

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Citations Campaigns and Why They Are Important

A citation is not only valuable because it links to your website. The value of a citation comes from the fact that your company was mentioned. Google recognizes your NAP information and credits you for the mention. More Google-friendly keywords, like “best van rental,” will be shown in search results if your business is mentioned frequently on the web. Adding more Google-friendly keywords to your site increases the likelihood of favorable local rankings. The majority of online directories do not actually provide do-follow links. This isn’t to imply that links aren’t important, because they are quite important. Citations with links are even more beneficial than citations without them.

A NAP citation is your company information (name, address, phone number) on a local business listing directory. When you see lists of citation sites, they’re usually business listing directories where you submit your firm and obtain a reference. Some popular structured citations can be found on websites such as Yelp, YellowPages, Facebook, Superpages, MapQuest, etc.

The more places your business information appears online, the more prominent your business appears to Google. If the search engine algorithms see that your business is mentioned on hundreds of websites, compared to competition that is only listed on a few dozen, this can make you seem like a more popular local business, and give you a boost in the rankings.

Local SEO FAQ’s

How can I track the progress of my Local SEO campaign?2022-07-14T00:07:20-04:00

Apex Visibility will provide monthly ranking reporting as well as comprehensive marketing reviews every 90-days via online video conferences. We believe in complete transparency and share all of the details of your campaign.

Why should I choose your company for Local SEO services?2022-07-14T00:03:53-04:00

At Apex Visibility, we pride ourselves on providing quality Local SEO services that help businesses to increase their visibility and drive more traffic to their websites. We have a team of experienced professionals who are dedicated to helping our clients achieve the best possible results from their Local SEO campaigns. We also offer a range of additional services that can help businesses to improve their online presence and maximize their ROI. So if you’re looking for quality Local SEO services, then look no further than Apex Visibility.

How do I know if my business needs Local SEO services?2022-07-14T00:01:38-04:00

Local search engine optimization services will help retail businesses like clothing, auto parts, or pool supplies stores as well as services businesses like law firms, accountants, beauty salons or Insurance companies. Additionally restaurants, coffee shops, bars and nightclubs benefit from a well executed local SEO strategy.

What are the benefits of local SEO?2022-07-14T00:00:27-04:00

1. Increased Visibility: Local SEO can help a business to rank higher in the search engine results pages (SERPs), increasing the visibility of the business to potential customers.

2. Increased Traffic: Local SEO can also help to increase traffic to a website, as potential customers who are looking for a local business will be more likely to visit the website after finding it in the search results.

3. Greater Engagement: Local SEO can also help to increase engagement with a website, as potential customers will be more likely to visit the site and interact with its content if it is relevant to their needs.

4. Greater Conversion Rates: Traffic generated by local search tends to have a higher conversion rate.

What is Local SEO Optimization?2022-07-14T12:59:46-04:00

Local SEO agencies typically advertise local businesses by producing original content and optimizing it for the various local business directory websites (like Yelp or Google Business Places). Local search engine optimization campaigns also try to get your individual business mentioned across many other sites in the hopes of improving your website’s ranking. Such efforts include citation campaigns, social media management, placement in online directories and getting reviews from satisfied customers.

TESTIMONIALS

Apex Visibility moved quickly and produced results fast. This team is determined to deliver results!

SEO Consultant

There is no doubt that James is a master craftsmen when it comes to SEO strategy. His team at Apex Visibility has consistently produced ROI on SEO projects for several of our companies over the years.

Steve Perotto, DataFleet

Try Our Affordable Local SEO Services

Local SEO is a form of search engine optimization that focuses on geographic results. Starting a Local SEO campaign with Apex Visibility is an important investment in your business. Statistics shows local traffic converts and brings people through your doorway. Book a free consultation today!

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