By James Curley, Founder and SEO Strategist at Apex Visibility
In 2024, AI search has become a discovery engine for B2B buyers. And for one MSP, it was not Google, ads, or outbound marketing that brought in a significant opportunity—it was ChatGPT. Thanks to an AIEO campaign and strategy created by Apex Visibility, the MSP secured a $480,000 multi-year contract after a prospect repeatedly encountered their content in ChatGPT’s recommendations. And this wasn’t their first deal that came from visibility in ChartGPT.
This was not accidental. It was engineered.
Below are some of the tactics we implemented to achieve AI Visibility for this client.
Useful Content AI Actually Wanted to Recommend Us
Based on research, Apex Visibility created content to be highly useful, deeply educational, and aligned with the exact questions buyers ask AI tools.
When the prospect used ChatGPT to research:
- How to evaluate MSPs in their industry
- Common IT weaknesses in their niche
- Best practices for choosing a long-term technology partner
ChatGPT continually surfaced and referenced the MSP’s articles—content crafted through Apex Visibility’s AIEO framework.
The prospect later said:
“ChatGPT recommended your resources multiple times. Your explanations were clearer than anyone else’s.”
AI did not just introduce the MSP—it pre-sold them.
Content Clusters That Built Topical Authority
Apex Visibility structured the MSP’s content into a tight topical cluster that covers core IT challenges within its target market.
This included:
- Pillar & Spoke pages
- Interlinked supporting articles
- Coverage of key pain points and questions buyers bring to AI search
These clusters made the MSP appear as the niche authority ChatGPT could trust.
Structured Data That Made Their Site Machine-Readable
A key part of Apex Visibility’s AIEO methodology is advanced schema implementation.
Schema types added included:
- Organization schema
- Service schema
- FAQ schema
- Breadcrumb schema
This helped AI systems interpret the MSP’s content more accurately, strengthening the likelihood that ChatGPT would recommend it during user queries.
High-Trust Factor Backlinks That Reinforced Authority
To amplify trust signals, Apex Visibility supported the MSP in securing meaningful backlinks from sources such as:
- Industry publications
- Technology partners
- Business community sites
These endorsements aligned with what AI search engines look for when determining credibility. When the prospect later conducted due diligence, those same signals validated what ChatGPT had already suggested: this MSP was the real deal.
The Result: A $480K Deal Originating From AI Search
By the time the MSP spoke with the buyer, the decision was nearly made.
ChatGPT—powered by the content and authority Apex Visibility helped create—had already positioned them as the top choice.
The buyer confirmed that:
- ChatGPT recommended the MSP multiple times
- Their content demonstrated clear industry expertise
- The MSP appeared more authoritative than any competitor
The result: a $480,000 multi-year engagement driven entirely by Apex Visibility’s AIEO strategy.
Final Takeaway
AI-driven discovery is no longer the future—it is here.
MSPs and B2B providers who invest in:
-
- Helpful, expert-level content
- Topical authority clusters
- Structured data designed for AI
- High-trust backlinks
Apex Visibility helps businesses show up where modern buyers are searching: inside AI tools like ChatGPT.
This MSP closed the deal. Thanks to AIEO—they were discovered.
James Curley is the Lead SEO Consultant and Founder of Apex Visibility, with over 24 years of experience helping MSPs dominate search engines. Passionate about innovative strategies, James empowers IT providers to thrive in a digital-first world.
