CONTENT MARKETING SERVICES
Attracting new visitors to your website with Content Marketing is a successful marketing technique for improving online visibility. Quality content will position your company as an authority in your industry, build trust in your audience, and lead to better conversion rates.
INVEST IN YOUR BUSINESS
At its core, content marketing is all about content creation and distributing relevant content to attract and retain a clearly defined audience to drive profitable customer action. Creating high-quality content is the first and most important step in any content marketing strategy. Without quality content, you will not be able to generate interest or drive results.
Producing quality content on a consistent basis will build trust and credibility with your target audience. In turn, this will lead to more website traffic, higher conversion rates, and ultimately increased sales. Apex Visibility has provided content marketing services to clients for over two decades.
A BIG-PICTURE APPROACH TO CONTENT MARKETING SERVICES
A sustained content development strategy that aligns with revenue-generating services and products for your target audience is an investment in your business that will pay dividends over the long haul. A holistic content marketing strategy establishes your organization as an authority and thought leader in its field. Placing high-quality content that engages, informs, and compels your audience across popular outlets (social media, LinkedIn, guest blogging, etc.) brings visitors to your website, converts visitors into customers, and increases your site’s search engine visibility.
- Keyword research
- Keyword Opportunity Identification
- A content marketing strategy
- Editorial calendar that schedules content creation over a year in advance
- Content creation for key website landing pages
- Information Silos and deep content
- Blog posts
- Guest blog posts
- Social media
- Linkedin Articles
- Press Releases
- Email marketing
KEYWORD OPPORTUNITY IDENTIFICATION
To appear in search results you must be active in content creation and produce relevant content that aligns with your money-generating services. We create optimized content pages that will draw visitors in from search engines and convert them to customers. The first step in establishing an effective content marketing strategy is to figure out which high-volume search terms correspond with your most essential money-generating services and goods.
Aligning keyword opportunities with a content marketing strategy is key to a successful campaign. The editorial calendar allows us to effectively communicate the content strategy to the client as well as our content writers. The strategy and calendar include a list of pages that need to be developed or pages that need to be refreshed and expanded. Also included is a schedule of when content development will take place and where the content will be distributed. A final piece to the strategy is a supporting backlink strategy which is accounted for in the editorial calendar.
Long-form pieces of content will be created and optimized for keyword opportunities discovered in the research stage. These pages will typically be published on your website. Next, we will create a derivative of the content to publish on off-site outlets. A less formal version of the content that appeals to a larger audience will be created for a blog post. Other derivatives will be spun for shorter-form publications like Twitter and Facebook. In some cases, we will spin a version for a LinkedIn article. Additionally, Apex Visibility will create a guest blog post on the topic. Each derivative piece of content will link back to the original piece of content on the website as part of a larger search engine optimization and link-building campaign.
IT’S TIME TO INVEST IN YOUR BUSINESS
Apex Visibility offers a free 30-minute discovery meeting where you can tell us about your business. We will provide you with valuable insights from a free website analysis. SEO and Content Marketing is an investment in your business that will pay dividends for years to come. It’s time to take the first step. Book a discovery meeting today.
CONTENT MARKETING QUOTES
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
“Traditional marketing talks at people. Content marketing talks with them.”
“Content is the reason search began in the first place.”
“Content is king.”
“Content isn’t king, it’s the kingdom.”
Creating deep content pages on your site is a great way to attract visitors from search engines. Google places emphasis on pages that have 1,200–1,500 words, contain rich-content elements, and are thoroughly optimized. It takes time and effort to create quality deep content pages; however, the benefits will pay dividends for years to come. Apex Visibility typically combines a deep content strategy with short-form content like guest blogging and social media as part of a comprehensive approach.
Blogging is a great tool for creating informative and educational material while also playing a supportive role in a larger content marketing strategy. Blogging is an excellent tool for supporting your on-site SEO efforts by building targeted backlinks.
- Helps to improve website traffic
- More opportunities to rank for long-tail keywords in search engines
- Blogging builds authority & relationships
- Educational and informative
- Can be used as a platform to show off your industry expertise
Search engines love fresh content
Blogs can be used as an integral part of a search engine optimization campaign by including relevant keyword-rich backlinks to your site
- Generates leads and drives potential customers to your site
- Connects you with other like-minded people in your industry
- It’s fun!
Apex Visibility finds high-quality guest blog opportunities in your industry and contributes material on your behalf. This is an excellent method to reach new customers and has the added benefit of building backlinks to your site. Obtaining backlinks from high-quality industry publications is a great technique for increasing domain authority on your site and higher rankings in search engines.
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Do you need help with search engine visibility? We look forward to learning more about your business. Fill out this form and we will get in touch.