Drip campaigns are an effective way to nurture MSP prospects and leads while keeping your MSP top of mind. A drip campaign involves sending a series of emails over time that focus on providing value in the form of helpful tips, resources, and useful information.
The key to any successful MSP drip campaign is selecting the right topics and developing content relevant to your MSP services. For example, an MSP could create a Tech Tips email series that provides readers with simple, actionable advice on how to troubleshoot IT issues or how to stay secure on the web.
When setting up an MSP Tech Tips email drip campaign, it’s important to consider the following:
1. Who Is Your Target Audience?
For your MSP Tech Tips drip campaign to be successful, you need to have a clear idea of who you’re targeting and what kind of content would be valuable for them. Are you targeting small business owners or executives at larger enterprises? Once you have this clarified, it will be easier to develop specifically tailored content.
2. What Are the Goals For Your Drip Marketing Campaign?
Are you aiming to engage inactive customers? Nurture fresh prospects? Promote additional products or services to current customers? Figure out the call-to-action you would like your reader to complete by the end of the email drip campaign and then plan for how you are going to get there. Reflect on which of these goals aligns most closely with yours: