1. Increased Visibility: Local SEO can help a business to rank higher in the search engine results pages (SERPs), increasing the visibility of the business to potential customers.
2. Increased Traffic: Local SEO can also help to increase traffic to a website, as potential customers who are looking for a local business will be more likely to visit the website after finding it in the search results.
3. Greater Engagement: Local SEO can also help to increase engagement with a website, as potential customers will be more likely to visit the site and interact with its content if it is relevant to their needs.
4. Greater Conversion Rates: Traffic generated by local search tends to have a higher conversion rate.