You have come to the right place. Apex Visibility has over two decades of SEO consulting experience and has created effective SEO strategies and campaigns across multiple industries. We are passionate about driving organic traffic and search engine rankings that deliver for our clients.
While the google algorithm continue to change, much of the game remains the same. You still need a clean design, quality content, and lots of backlinks. However ranking factors now take into consideration performance and load speeds as well as mobile friendliness and user intent. Let Apex Visibility lead the way to top search engine visibility for your company.
The real reasons you should engage Apex Visibility as your SEO Consultant is; we care, we have the experience, and we are passionate about what we do. And of course our track record of producing results.
How are we unique?
To drive serious amounts of traffic to our customers websites.
Our Core Values
AFFORDABLE - We deliver digital marketing services at a reasonable price and seek to deliver as much value to the client as possible.
EFFECTIVE - We focus client marketing campaigns on their top revenue driving products and services to maximize ROI.
TRANSPARENT - Clients deserve complete transparence. From strategy through delivery the clients will be part of the process.
QUALITY CUSTOMER SERVICE - Our clients deserve quality customer service. We are obsessed with delivering quality, responsive and knowledgeable customer services.
SEO Strategy starts with a discovery meeting where we learn about your brand, business goals and identify your top revenue drivers. We then perform research to gain insights in to your marketplace, competitors and keyword opportunities. We use this information to create a comprehensive strategy.
Technical SEO has always played an important role in organic search and generating organic traffic. A websites underlying code needs to be lean and fast loading. The Google algorithm has recently added "web core vitals" as a ranking factor increasing the importance of having a properly coded website.
We need to produce results fast, which typically means generate sales, so it is important to focus SEO campaigns on money phrases. At the crossroads of the competitive analysis, keyword research and your top revenue drivers we identify keyword opportunities. From here we develop an annual marketing strategy the includes technical SEO, information architecture, content marketing and an editorial calendar.
An investment that will pay dividends
Content marketing is a powerful technique for driving new customers to your website. A sustained campaign that aligns with your revenue driving products or services is a proven long-term strategy. The benefits of a well planned content strategy will pay dividends for years to come and is a great investment in your business.
The process starts by identifying keywords that have significant search volume that also align with your top revenue drives. We then craft deep content for your website and push versions of that content out to your top end funnels i.e., your blog, Twitter, Facebook, LinkedIn etc. The content efforts is then backed up with off site SEO and link building efforts.
We will perform a free website analysis and provide detailed information regarding your current website visibility and opportunities to improve incoming traffic.
Capitalizing on local search can be the key to business success. Nearly half (46%) of all Google searches consist of users seeking local information. These searches consist of people looking for businesses in their local area with an intent to buy. Mobile searches for “on sale” + “near me” (such as, “cars on sale near me” and “washing machines on sale near me”) increase over 250% YOY in the last two years. Searches for services (like, “lawyers near me” or “IT Support near me”) are also on the rise. Capitalizing on local search marketing now will position your business one step ahead of the competition. Businesses can benefit greatly from this high converting lucrative segment of search traffic. Local SEO can contribute to business success and should be part of your overall search marketing goals?
eCommerce SEO requires good, deep content, awesome product photos and quality back links just like all other search engine optimization campaigns. Where eCommerce marketing differs is on the product list view and product detail pages. Search engines utilize a markup language called "structured data" as a way of tagging and displaying elements that are typically displayed on eCommerce sites.. Some of these elements are as follow:
These structured data attributes are clearly seen on the search engine results pages and especially on mobile devices and can have a serious impact on your click through and conversion rates. Additionally product images that show up in Google's image search results will also include structure data element which enhances your brand and let the searchers know the images is a product. A proper implementation of structured data attributes can help you dominate the search result pages especially from mobile devices.
Need help with content creation? Apex Visibility is an affordably content marketing team that produces results. Book a no-pressure consult to receive critical information on your websites performance.
The maturity of the website can affect how long it takes to start seeing meaningful search engine traffic. If your site already has a strong Domain Authority you will seeing keyword ranking quicker. A new piece of content will start appearing in search results in month one but typically not in the top 10 results. Pages improve over time as backlinks are accumulate. Meaningful results can be expected at around 8-12 months. Pages continue to grow stronger till about 18 month and beyond. The true power of SEO can be seen after 2-3 years as illustrated by the chart below.
Link building is a critical component of SEO and is required to achieve top rankings in search engines. It's not enough to have incoming links to your site. You need to build quality backlinks from high authority site. Additionally your link building tactics must include getting relevant links from relevant websites and articles. A typical Apex Visibility link building strategy will start with a backlink audit and the remediation (disavowing) of any toxic backlinks as well as cleaning up any broken links found on your site. Next we build quality backlinks to your site via content marketing, guest blogging, citation building, press releases and directory submissions.
Its is also important to have internal backlinks embedded you the content of you website. These links add power to the receiving pages and will help your site rank better.